(512) 346-0455

Performance Coaching

What is Performance Coaching?

It is an iterative process with three goals. First, to identify and remove barriers to the release of your greatest potential. Second, to teach course correction as when you are going down the wrong path—how to quickly recognize and course correct. Third, to teach generativity—the ability to routinely begin with the desired end you have in mind through a process of envisioning the best possible outcome. It is the most joyful and fulfilling work that we do. Virtually every effective business leader has a coach.

“Your potential is a gift from God, and what you do with it is your gift back to God.”

Here's what to expect in your custom-tailored coaching:

Pre-coaching Assessment Phase: Evaluation and Developmental/Treatment Plan:

  • A phone discussion exploring the appropriateness and fit of a coaching relationship. There is no fee for this initial consultation. (Prospects we can help are encouraged to forward in writing their reasons for exploring coaching prior to a follow-up call.)
  • Problems, Challenges, and Opportunities, as well as your expectations and desired outcomes from coaching will be discussed.
  • If it looks like a good fit for you, we invite you to Austin for a day and a half of one-on-one in-depth discussion with Dr. Frazer as part of a results-focused Pre-Coaching Assessment. (This can also be done virtually if needed.) We want to fully understand your history—past successes and shortfalls—and determine the critical success factors most important to you and your team's future success.
  • You and your team will be asked to complete a 28-question assessment of the Seven Parameters for Success in 21st Century Fee-for-Service Practice © prior to our time together in Austin.
  • During this meeting a tailored "Developmental Plan" is created summarizing the topics we will work on together. Topics can run the gamut from: effective leadership, practice management, increased case size, case acceptance, transition to fee-for-service, strategic planning, profitability, marketing and positioning, elevating Emotional Intelligence, raising your team's commitment, transition planning, balancing work and home life … and even clinical issues.
  • The result: an 18 to 24-page written Pre-coaching Assessment and Proposed Developmental Plan and a Coaching Schematic to guide us.

Is my spouse/significant other or team involved in the process?

Their degree of involvement is up to you. We do ask that your spouse/SO complete a written questionnaire prior to your formal Pre-coaching Assessment. We encourage your spouse/SO to attend your Pre-coaching Assessment if possible. They often provide insights and act as your personal consultant. This will give us a more well-rounded view of you, your personal life, and practice.

For most coaching clients, your team is involved in workshops, trainings, and systems development … much of it facilitated by our Steward Team of in-office associates.

"As a leader, I make myself a relentless architect of the potential of human beings." -Benjamin Zander

Bob Frazer and R.L. Frazer & Associates, Inc. is known in dentistry for its tailored performance coaching continuum which helps you excel in business and personal life. For those leaders willing to make an earnest commitment to growth, Dr. Frazer will help you realize your potential during a series of regularly scheduled phone calls as well as educational programs and in-office visits.


This proven process toward meaningful change typically involves a commitment of 18 months. That said, any client who feels it is not working can discontinue with a 30-day written notice. In 25 years of coaching, it has happened twice.

We do not use a standard "one size fits all" approach. We believe that just as each dental patient's needs are unique, so are yours. In our coaching, we will help you remove barriers to reaching your potential, become a more effective leader of both your team and patients, and shape your destiny consistent with your best hopes and dreams. We will happily provide names of previous coaching clients as references.

Performance Coaching can include the following:

  • One-on-one coaching with Bob during scheduled ~ 50-minute calls two to three times/month and by email as needed to discuss the topics we have chosen, plus help you deal with critical everyday issues.
  • During the coaching period, you and your office can participate in the Applied Strategic Planning Series, the Remarkable New Patient Experience Practicum, and Building Emotional Intelligence Workshops (each two to three days) at no added fee.
  • You will have free access to all of our valuable educational resources, including audio programs, the New Patient Video Series, training workbooks, informative articles, new products as they become available, plus opportunities to attend exclusive small group events.
  • A two-day, in-office visit by Dr. Bob Frazer generally occurs during the half of our work for direct observation—especially of your new patient process.
  • Key Frazer Steward Team Members are normally a part of performance coaching to work directly with your team, quickly elevating effectiveness.
  • Beginning with the End in Mind: Often included is Personalized Applied Strategic Planning Series for you, yor spouse, and team at a discount over retail. These are some of the benefits:
  • Our coaching clients have reported that their learning quickly accelerated by as much as 10-fold.
  • A typical comment after Dr. Frazer's in-office days of direct observation and focused coaching around your new patient experience is: "These two days were worth the entire fee for coaching!"
  • Learn how to quickly recognize and self-correct when you are heading down the wrong path.
  • Understand how to identify and remove barriers to you and your team's peak performance.
  • Learn how to begin with the end in mind—the process of generativity (vision).
  • All clients report major breakthroughs, providing success with significance during and for years following coaching.
To Get Started

Give us a call at (512) 346-0455, or visit our Request Information page.

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