Organizational Applied Strategic Planning (OASP)

On behalf of myself and the Surlean Foods family of team members, I wanted to thank you for your assistance with the development of our 5 year Applied Strategic Plan. Without your leadership and coaching I do not believe we would have produced such an impactful result.  The inclusive team building approach and collaborative way the material was presented not only allowed us to adequately assess our current state, but put us in a position to envision our desired future.

The Shadow Teams were so insightful and did provide those precious "nuggets" you said they would and continue to provide the checks and balances that we needed to ensure our progress is sound.

You are surrounded by an outstanding team of professionals and we are very appreciative of Bill, Carole and Angela's passion and talents.  Our team is better because we were able to work with your team.

Our team has a common goal and a unified strategy to reach that goal. I am confident that Surlean is on pace to become "the preferred customized food manufacturer passionately serving the food service industry" as our new Mission Statement reads.

We grew as a company, a team, and individuals through the ASP process and I know I speak for the Surlean Family when I say thank you for being an instrumental part of our future of choice.

Very Truly,

Dear Bob,

What a wonderful, rewarding, productive time. Thank you so much for all you did (and continue to do) to help bring the Dawson Center to its greater potential. In retrospect, I think every minute of the session was critically important to the process. Thank you (and Bill) for your magnificent leadership. And by the way, it was a really fun time. Looking forward to further progress.

Warmest regards,
Pete Dawson
August 6, 2006

The Applied Strategic Planning experience was way beyond my expectations! A new vision for our practice's future ...that I helped create has had an incredible impact on me (and our entire team) personally and professionally. You gave us so many tools to carry back to the office to rectify problems, attain goals and for follow through. A big positive impact was to connect with other offices throughout the country ...this program attracts the best! There was never a moment during the retreats that I lost interest. I didn't want the last retreat to end! I hung on every single word that was said by Bob and Irene. You are both truly a blessing in my life! Thanks from the bottom of my heart.

"We have used R.L. Frazer & Associates for numerous strategic planning and emotional intelligence training projects with our operating companies through the years. At one point we had 3 different operating businesses and R.L. Frazer worked with all 3 companies. Each one of these businesses had their own unique size, scope, and market challenges. In each instance, the process we used could account for those differences and help us achieve a future of choice. We started using his firm in 2008 with one of our businesses, New Earth. New Earth became the largest organic composting business in the state of Texas using the framework of Applied Strategic Planning that Bob and firm teaches. I would highly recommend him and his team in this capacity."

Bob, all of your courses are phenomenal – the time, organization, delivery and most of all the genuinely caring effort you make to give each attendee the best possible learning opportunity is remarkable. That said – the Emotional Intelligence Workshop is the foundation for everything else you teach. It’s simply golden.

We have come a long way since March! One of the greatest opportunities of this (Organizational Applied Strategic Planning) process was the chance to get to really know you and appreciate you in many different ways. We did a lot of work and there's more to do, but we should all be proud of what we have accomplished. Your participation was powerful and important. For that I acknowledge you on behalf of the Missouri Dental Association. Know that through your vision and thoughtfulness, you and other members of the committee have set a path for the MDA to follow for the next five years.

Since I had not experienced the 'vision' aspect (of Applied Strategic Planning) before, I found this to be the most helpful in determining what I want to do with the next 40 years. Articulating and writing down vision then mission really helped me get balance into my life which was one of my original reasons for attending the retreats. Vision, personal mission, and leadership information was most meaningful. The team enjoyed the visualization process and symbols and their meaning. For the office, getting a clear mission statement done and being able to refer back to it and hire new people was most helpful.

“Bob is one of the finest human beings on this planet. Through his vast knowledge and compelling coaching style, Bob helped me build the practice of my dreams. His stategies for visualizing your success and setting a course for reaching your goals are sound and proven. Far more important, however, is who Bob is rather than what he knows. He leads by example, always taking the high road, yet never leaving one with a sense of arrogance or impatience. His courage is palpable and his cup is always completely full. Anyone who aspires to high achievement will do well to fly with this eagle.”