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Organizational Applied Strategic Planning (OASP)

Organizational Applied Strategic Planning

Strategic planning is worthless - unless there is first a strategic vision.
- John Naisbitt

Organizational Applied Strategic Planning and Consulting (OASP)

Organizational Applied Strategic Planning is the process by which the leadership of an organization envisions its best possible future and then creates the necessary goals, objectives, and systems to achieve that future. The end result is an action-oriented plan which guides effective, profitable, value enhancing systems and daily actions toward specific goals and objectives supportive of your organization's core values and vision. Our Organizational Applied Strategic Planning process is intended for dental associations, societies, academies, dental schools, group practices, and for-profit companies who desire a plan you will actually act upon.

Some outcomes of ASP can be as follows:

  • To create a clear energizing vision and plan responsive to your organization’s needs, core values, and competencies that promotes continuity of purpose even as leadership changes. (Avoid Zig-Zag.)
  • To raise the value for active involvement among all stakeholders. Special attention will be given to those segments whose participation would enhance your organization's impact and contribute to the attainment of your vision.
  • To create a proactive Fiscal Plan that opens additional avenues of income, allowing your organization to strengthen income streams, control costs, and increase operational reserves. Well-executed ASP typically add at least 25% to the bottom-line EBITDA.
  • To refine the recruitment, development, and alignment of your team and leadership in the context of your vison and Applied Strategic Plan. (Non-profit, volunteer organizations inadvertently become staff driven in lieu of member driven when the member leaders are not enlisted in the creation and execution of an ASP.)
  • To proactively increase personal fulfillment for your increasingly diverse team.
  • To invigorate and align existing departments and/or committees’ role in support of the Applied Strategic Plan.
  • To create continuity of action over time regardless of changing leadership. (Prevent Zig-Zag.)
  • To elevate effective communication across all levels of the organization.
  • To develop a plan for the continuing innovation to support all of the above.
  • To defeat competition.


  • A renewed sense of purpose resulting in fully engaged team of Steward stakeholders eager to contribute to your vision and mission with a greater sense of ownership.
  • Clarity of each team member's role in achieving the vision.
  • Focused opportunity to envision the significant marketplace changes and your most effective responses to the challenges and opportunities in the next several years. Some of those can include: generational change, competition, legislation, health care shift, education, charitable works, public image, and a changing, often disruptive marketplace.
  • Elevated value for your products and services in the mind of your target customer/client.
  • Increased customer or member service, financial stability, and profit.
  • Appropriately growing your organizational, influence and position in all matters relating to your marketplace.
  • Amazing level of orgnizational alignment.

Who Should Participate:

If your organization zig-zags with every new leader, is struggling to fulfill its highest aspirations, maintain membership, grow market share … or if you are simply seeking new ways to break through to the highest level of success, this program is for you.

R.L. Frazer & Associates Faculty:

Our OASP can involve multiple members of our faculty depending on the size and complexity of the organization.


What Participants are Saying

Bob, all of your courses are phenomenal – the time, organization, delivery and most of all the genuinely caring effort you make to give each attendee the best possible learning opportunity is remarkable. That said – the Emotional Intelligence Workshop is the foundation for everything else you teach. It’s simply golden.

Dr. Chuck Fischer, DDS
Denver, CO

What Participants are Saying

Bob you have assembled the most extraordinary group of people for the NSC. They genuinely care about one another and are generous in their support and willingness to share.

Dr. Mark Cook
Carbondale, CO

What Participants are Saying

I want to sincerely thank you for the extremely positive impact you have had on our dental society. The Dallas County Dental Society has many great leaders and ambitions; however, they cannot be brought to fruition without a plan. Your ability to facilitate our setting and accomplishing of these objectives has been masterful. Any organization without a viable, ongoing strategic plan is like a ship without a rudder. Thank you for enriching our lives both individually and as an organization.

Dr. Tom McDougal, Past President, Dallas County Dental Society
Dallas, TX

What Participants are Saying

Years before Lucy & I attended your Applied Strategic Planning seminar you had been instrumental in helping me change my office from one in which I was a benevolent dictator to one in which everyone played a role in planning and carrying out shared visions and goals. The ASP Series gave Lucy & me the tools to complete the very important transition to retirement. It really took work to achieve our goals as we proceeded into retiring. Your whole process in the seminar truly guided us each step of the way and for this I will always been indebted to you. My office was truly grateful also. I wanted this to be a win-win-win situation for Lucy & me, for my staff (as many had been with me 25 – 30 yrs) and finally, for my patients. Your ASP Series was vital in me achieving these three goals.

Dr. L. K. Croft, Periodontist
Boerne, TX

What Participants are Saying

I really enjoyed the camaraderie of the group, the sharing around the campfire, especially the personal daily experiences of each person. The planning, the guides, the food, the seminar were all super. It was an extra special gift to spend time with my son in such a special place (the Salmon River). I am ready for the next one, thanks again!

Dr. Robert Benzell, Accurate Dental Group
Lincroft, NJ

What Participants are Saying

Dr.Robert Frazer facilitated a day and a half program on "The Art and Science of Designing Your Future: From Vision to Reality" for the Greater Chesapeake Study Club, which is a Seattle Study Club. The program was truly excellent and well received by all of the participants. Dr. Frazer provided a wonderful opportunity for introspection and assisted the participants in developing personal vision and mission statements for all aspects of their lives. He guided the group in developing meaningful goals, objectives, and integrated action plans. He is a deep thinker and was able to fully engage our members throughout the process. He is very energetic, an excellent presenter, and a great motivator. The feedback has been outstanding and the program was rated as one of our very best. W. Michael Kenney, DDS, MS Director, Greater Chesapeake Study Club A Seattle Study Club

Dr. W. Michael Kenney, Director, Greater Chesapeake Study Club

What Participants are Saying

This workshop empowered and inspired me and my team like none we’ve taken in over 25 years! The EI skills we learned will allow us to grow our sense of community and serve our patients in a truly transformational way. We’ll be back again – you just can’t get enough EI!

Dr. Mike Robichaux, DDS
Slidell, LA

What Participants are Saying

Your tape series, especially those involving your extraordinary team, are invaluable resources to any office committed to becoming the best they can be. First, they helped me understand the kind of people I needed to evolve my Tier IV practice. Then, they facilitated my communicating what I want us to do. Finally, they are great resources that those very people can return to time and again. Thank you Bob for sharing your great people with us!

Dr. Gary Sengbusch, General DDS
Spicewood, TX