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ASP leads to successful action and results.

This phase involves the refinement and presentation of the ASP. Once your strategic plan is approved, swift implementation is critical. During Phase III, we are available to support your course of action on a variety of leadership levels as you deem necessary.

Strategic Planning

Phase III: ASP Implementation

Upon completion of the Applied Strategic Plan, we can assist with the presentation of your plan to the rest of your organization as well as the ratification and actualization. In this phase, we are available to help you with monitoring, refinement of your Balanced Score Card, and drafting a new Strategic Architecture that may be needed to best actualize the plan.


  • Alignment of your people with each other and the Applied Strategic Plan.
  • Greater fulfillment of the people doing the work.
  • A clear, consensus vison of the best we can be and an action plan to get there.
  • Elevated perceived value for your services or products among your target market.
  • Clarity of what, who, resources needed, how, and when of specific actions.
  • Development of your WHY and a Tagline that is powerful, original, unique, accurately and clearly expresses the benefits of doing business with you that powerfully appeals to your target customers.
  • Organization-wide acceptance, ownership and support of your new plan.
  • Support in monitoring and actualizing the powerful plan you have ceated.

Who Should Participate:

All those who can make the plan happen or keep it from happening.

What Participants are Saying

Thank you so much for the fabulous Applied Strategic Planning sessions for the International College of Dentists. I have attached the final report with the Integrated Action Plans (IAP's) that were approved by the Board of Regents last fall in San Francisco. We have updated the IAP's for our Executive review held in January; I could send you those if you wish. Please let me know too if you would also like a scanned electronic copy of the report.

It is an exciting thing to see the wheels moving forward...with a firm direction no less.

Thank  you for all the work you have done to assist us in seeing the path to becoming a better organization. It is very much appreciated.

Carol I. Turner, Internationl College of Dentists
Rockville, MD

What Participants are Saying

The Strategic Planning process gave me the opportunity and encouragement to focus on my mission and values and how I will express that with my goals. I have discovered that the course is just the beginning of an exciting, ongoing process.

Marilyn C. Thompson, spouse, wife of Bob Thompson, DDS
Minneapolis, MN

What Participants are Saying

Dear Bob,

What a wonderful, rewarding, productive time. Thank you so much for all you did (and continue to do) to help bring the Dawson Center to its greater potential. In retrospect, I think every minute of the session was critically important to the process. Thank you (and Bill) for your magnificent leadership. And by the way, it was a really fun time. Looking forward to further progress.

Warmest regards,
Pete Dawson
August 6, 2006

Pete Dawson

What Participants are Saying

I believe Applied Strategic Planning is a most valuable tool for practice development and team building. After all, I am back for a 3rd time, my 2nd with you. ASP has been an incredible tool for taking my practice from one level to the next. By working with my team to develop our personal visions and by sharing with one another, we build a foundation for creating a vision of our mutual future of choice. When such a group goes through this process of defining values and creating their vision, a very powerful sense of teamwork and mission is realized. This synergy has propelled my practice to new heights each time we have participated in the process. I cannot wait to see how quickly things change again. Thank you for creating such a great process for dentists to use in their practices.

Dr. Mark Kogut, Pediatric Practice
Dallas, TX

What Participants are Saying

“I have known Bob personally since the mid 1970's and have been a part of his Applied Strategic Planning series in the 90's and have continued to use Bob as a Mentor, being a part of his National Study Group for the past eight years. I can highly recommend him for his incredible expertise in helping you to Know and Truly Understand Yourself, Your Team and Your Personal Life. He has provided a web of intriguing ideas which have virtually transformed my life since I began working with him. And this is not to mention the people he has exposed me to, whom I would have never crossed paths with had I not known Bob. I place Bob at the same level as The Pankey Institute in changing the paradigms of my life and practice.” June 10, 2010

Dr. Matthew Steinberg, Restorative and Cosmetic Dentist
Austin, TX

What Participants are Saying

Dr.Robert Frazer facilitated a day and a half program on "The Art and Science of Designing Your Future: From Vision to Reality" for the Greater Chesapeake Study Club, which is a Seattle Study Club. The program was truly excellent and well received by all of the participants. Dr. Frazer provided a wonderful opportunity for introspection and assisted the participants in developing personal vision and mission statements for all aspects of their lives. He guided the group in developing meaningful goals, objectives, and integrated action plans. He is a deep thinker and was able to fully engage our members throughout the process. He is very energetic, an excellent presenter, and a great motivator. The feedback has been outstanding and the program was rated as one of our very best. W. Michael Kenney, DDS, MS Director, Greater Chesapeake Study Club A Seattle Study Club

Dr. W. Michael Kenney, Director, Greater Chesapeake Study Club

What Participants are Saying

Bob, I can't thank you enough for inviting me to be a part of the National Study Club. Is there anything better than a group of highly accomplished dentists sharing their best ideas and experiences, forming close friendships and bringing solutions to optimize our lives and our practices? Yes! It's being guided by one who is widely regarded as one of the great leaders of modern dentistry. Thank you for being that leader! I owe so much of my success to you and the NSC.

Dr. Jim Rutledge
Virginia Beach, VA

What Participants are Saying

Linda and I are enjoying some of the fruits of Applied Strategic Planning. I would pass on to your new students that my office has been on fire since the retreats.It is occasionally three steps forward and one step backwards, but we are definitely heading in the right direction and my team is still practicing the lessons you taught us. Can't recommend any planning course I've heard of more than what you took us through.

Dr. Rick Chapman, DDS
Plano, TX