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ASP leads to successful action and results.

This phase involves the refinement and presentation of the ASP. Once your strategic plan is approved, swift implementation is critical. During Phase III, we are available to support your course of action on a variety of leadership levels as you deem necessary.

Strategic Planning

Phase III: ASP Implementation

Upon completion of the Applied Strategic Plan, we can assist with the presentation of your plan to the rest of your organization as well as the ratification and actualization. In this phase, we are available to help you with monitoring, refinement of your Balanced Score Card, and drafting a new Strategic Architecture that may be needed to best actualize the plan.


  • Alignment of your people with each other and the Applied Strategic Plan.
  • Greater fulfillment of the people doing the work.
  • A clear, consensus vison of the best we can be and an action plan to get there.
  • Elevated perceived value for your services or products among your target market.
  • Clarity of what, who, resources needed, how, and when of specific actions.
  • Development of your WHY and a Tagline that is powerful, original, unique, accurately and clearly expresses the benefits of doing business with you that powerfully appeals to your target customers.
  • Organization-wide acceptance, ownership and support of your new plan.
  • Support in monitoring and actualizing the powerful plan you have ceated.

Who Should Participate:

All those who can make the plan happen or keep it from happening.

What Participants are Saying

The Strategic Planning process gave me the opportunity and encouragement to focus on my mission and values and how I will express that with my goals. I have discovered that the course is just the beginning of an exciting, ongoing process.

Marilyn C. Thompson, spouse, wife of Bob Thompson, DDS
Minneapolis, MN

What Participants are Saying

I come alive with relationships - that is what this group is all about.

Paul Davis
Dallas, Texas

What Participants are Saying

Dear Bob,

What a wonderful, rewarding, productive time. Thank you so much for all you did (and continue to do) to help bring the Dawson Center to its greater potential. In retrospect, I think every minute of the session was critically important to the process. Thank you (and Bill) for your magnificent leadership. And by the way, it was a really fun time. Looking forward to further progress.

Warmest regards,
Pete Dawson
August 6, 2006

Pete Dawson

What Participants are Saying

Janet, Laura and I had a ball! That will be a family vacation we will remember fondly. What great beauty and adventure. We look forward to joining you again!

Dr. Tom McDougal, DDS & Family
Dallas, TX

What Participants are Saying

Bob, once again during your presentation you could have heard a pin drop in the audience. Every doctor and dental nurse was riveted on your every word. I received countless comments on how interesting and useful everything you have shared during each of your presentations over the last four years has been. Thank you.

Dr. Mike Cassidy, Jersey Dental Association
Channel Islands, UK

What Participants are Saying

Bob, I need to thank you again for what you did for Sandy, me, and my practice some 16 years ago. I have achieved the practice of my dreams, and it was because of Applied Strategic Planning, your wisdom and guidance. Thank you is not enough. You will forever be my hero!

Dr. Vic Feld, General and Cosmetic Dentist
Irvine, CA

What Participants are Saying

Bob & Bill, I left Austin with an EI – hangover, in love with my team and confident that I can become the leader I imagine. These are rough times in Michigan and in dentistry. You two together (the combination of psychology and advanced restorative dentistry) are amazing.

Dr. Susan Maples, DDS
Holt, MI

What Participants are Saying

Since the New Patient Experience Practicum, I'm amazed at the difference in people's attitudes when I really listen to them. Treatment acceptance has risen dramatically. Although it takes a little more time at the outset, the extra time is worth the lower levels of stress when presenting treatment that I already know the patient wants. I actually look forward to going to work now! I have never in my dental career had anyone say, "I don't care how much this costs, I WANT THIS and I'll find the money for it." I had two patients say that to me in one week after implementing your process. What an amazing result, thank you!

Dr. Bethany Piziks, DDS
Cadillac, MI